Pittsburgh’s Cox station, WPXI.com, has launched a new design, and the other Cox sites are expected to follow soon. The design follows the trend for TV sites toward clean, simplified designs that reduce their reliance on TV branding (the masthead features weather coverage, not anchor heads). WPXI.com’s site also includes an embedded video player on the home page, which we believe is a first for an Internet Broadcasting website.
By the way, NBCLosAngeles.com, NBCBayArea and NBCSanDiego.com have joined NBCChicago.com in launching the new NBC owned-and-operated stations’ new “local portal” design.
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