The Straight Up Food Cookbook Featured On Kickstarter

By Maryann Yin 

Cathy Fisher has launched a new Kickstarter campaign for The Straight Up Food Cookbook. She hopes to raise $50,000. We’ve embedded a video about this project above.

Here’s more from the Kickstarter web page: “All of the recipes in this cookbook are 100% plant based (no meat, fish, or dairy) and do not call for any added salt, oil, or sugar (‘SOS-free’). But these are not special ‘health food’ recipes. They are dishes that most of us have eaten all of our lives—such as Caesar salad, split pea soup, mashed potatoes, ranch dressing, and carrot cake—which have been given makeovers. But flavor has not been sacrificed; recipes simply call for more healthful sources of sodium (salt), richness (fat/oil), and sweetness (sugar).”

Welcome to our Kickstarter Publishing Project of the Week, a feature exploring how authors and publishers are using the fundraising site to raise money for book projects. If you want to start your own project, check out How To Use Kickstarter to Fund Your Publishing Project.