PublicAffairs Founder Defends E-Book Bundling

By Jason Boog 

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Peter Osnos, the founder of PublicAffairs Books, has entered the e-book pricing debate that has been raging all weekend–urging publishers to bundle e-books with print books as a “multiplatform object.”

Over at Daily Beast, the editor suggested that these bundled print be priced around $25. He also pointed out that e-book adaptation is happening rapidly–at a recent board dinner of the International Center for Journalists, around one-third of the participants had a Kindle.

Here’s more from the article: “For the publishers, authors, and booksellers, the scenario as I’ve envisioned it above would doubtless be considered, at least initially, as a terrible idea. Each format for a book now comes with a separate pricing and royalty structure and it would be damnably hard to come up with a model that would assure revenue splits that would satisfy everyone in the chain from author to retailer.”