Stockfield will report to the president of Scholastic trade publishing, Ellie Berger. Her start date has been scheduled for December 1.
Berger gave this statement in the press release: “Mindy Stockfield is a creative marketer with both publishing and television experience and a strong track record of success in strategic planning, integrated marketing, social media, digital publishing and retail marketing. Mindy will lead our incredibly talented and experienced marketing, publicity and creative services teams as they continue to create and implement dynamic campaigns across our print, ebook and audio lists. Mindy will also lead our multi-platform initiatives, using new site platforms, mobile and video technologies as we continue to redefine this space.”