At yesterday’s Magazine Publishers of American Retail Conference, Zondervan Publishing’s senior marketing director explained the concept of “pyromarketing” to a captive (aka, paying) audience.
According to Zondervan’s Greg Stielstra, “pyromarketing,” the concept purportedly behind The Purpose-Driven Life‘s runaway success, consists of four simple steps:
1. Gather driest tinder (or: the most impassioned consumers)
2. Touch with match (or: marketing plan)
3. Fan flames
4. Save coals.
Step five, unstated but assumed: encode all previous steps so that they resist comprehension by non-believers. (If this is how news of the End Times’ approach spreads, GC = screwed.)