The problem with Rush & Molloy’s story about Borat – the hyper-stylized, humorously offensive character played by British comedian Sacha Baron Cohen – is that it assumes that Americans will actually go out to see the movie, which opens Friday. Because if they don’t, then a potential US edition of the book based on the movie won’t find an interested buyer, and then it won’t matter if the book can’t be stocked in Wal-Mart because the photos are too sexy or whatnot. Cart before the horse, don’t you know…
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