Book Stock Watch: Reader Revise

By Jason Boog 

a.com_logo_RGB1.jpgToday MarketWatch reported on a new study that states: “E-book readers like the Amazon Kindle and Sony Reader will have to cut their prices significantly to draw mass-market adoption”–a bit of digital book pricing intelligence for Amazon (AMZN) and Sony (SNE) to ponder over the long weekend.

GalleyCat has been tracking the stock performance of the major companies that influence the bookselling business. We created this chart with eight publicly-traded publishing stocks hand-picked by our readers–including company name, symbol, current stock price, and price increase or decrease at week’s close.

-Name- -Symbol- -Last price- -Change-
The McGraw-Hill Co. MHP 29.67 0.62
Books-A-Million, Inc. BAMM 11.66 0.35
Borders Group, Inc. BGP 3.69 0.12
Amazon.com, Inc. AMZN 85 0.91
Barnes & Noble, Inc. BKS 21.05 0.79
Wiley John & Sons Inc. JW.A 32.71 1.01
Scholastic Corporation SCHL 24.38 0.36
News Corporation NWS 12.97 0.2
Google Inc. GOOG 465.24 4.83
Apple Inc. AAPL 169.22 2.89
Sony Corporation SNE 26.61 0.11