“A book’s success is predicated on how hard an author is willing to work to promote their work,” Carrie Borzillo-Vrenna‘s publisher told her. So, over at mediabistro.com’s main site, she offers tips on how to line up your own book signings and readings, throw yourself a book party, and line up your own interviews, all predicated on the notion that, as Borzillo-Vrenna’s agent puts it, “you will always care more about your book than even the most dedicated, passionate publisher can—you only have one book [coming out at a time], and they have many.”
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