The India Economic Times provided its own year-end analysis of publishing in that country. And the news is very good indeed, what with more than 15,000 publishers and more than 75,000 books in 30 languages. By the estimation of Shakti Mallik, president of the Federation of Indian Publishers, the Indian publishing sector is currently “worth Rs 80 billion and it is growing by over 15% every year.” How is this happening? “Rising educational levels and a growth of the reading habit; a thirst for knowledge, information and entertainment; more disposable incomes; better availability of books,” according to Sage Publications managing director Tejeswar Singh. Add online promotion and changing bookstore tactics and the result is a booming business that the article indicates is ripe for investment. “Publish or perish is an old axiom now” – at least in India.