Because the pandemic hit shortly after the Viacom and CBS merger closed in December 2019, the combined company hasn’t yet held a in-person upfront presentation for marketers. That will finally change in May, when ViacomCBS will return to Carnegie Hall—CBS’ longtime upfront week home—for an in-person upfront soiree. (Adweek)
The company intends to hold its presentation at the storied New York venue on May 18, charting a return to some semblance of TV operations as they were conducted before the advance of the coronavirus pandemic. (Variety)
The news follows commitments from rivals Fox and NBCUniversal in recent days, both of which have slated multiple in-person upfront events. Disney has indicated it is taking a fresh look at the approach to its upfront, which has long been held at Lincoln Center. (Deadline)