ViacomCBS Will Hold First-Ever In-Person Upfront Week Event at Carnegie Hall

Because the pandemic hit shortly after the Viacom and CBS merger closed in December 2019, the combined company hasn’t yet held a in-person upfront presentation for marketers. That will finally change in May, when ViacomCBS will return to Carnegie Hall—CBS’ longtime upfront week home—for an in-person upfront soiree.