TV Upfronts

ViacomCBS Will Hold First-Ever In-Person Upfront Week Event at Carnegie Hall

The company has only put on virtual presentations for marketers since its 2019 merger

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Because the pandemic hit shortly after the Viacom and CBS merger closed in December 2019, the combined company hasn’t yet held a in-person upfront presentation for marketers. That will finally change in May, when ViacomCBS will return to Carnegie Hall—CBS’ longtime upfront week home—for an in-person upfront soiree.

ViacomCBS will hold its presentation on Wednesday, May 18, the company said today.

“We’re thrilled to return to the iconic stage at Carnegie Hall this year and spotlight the power of ViacomCBS in what will surely be a show-stopping event,” Jo Ann Ross, president and chief advertising revenue officer, ViacomCBS domestic advertising sales, said in a statement.

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