Turning Smartphones Into Interactive Books During Facebook Hackathon

By Chris Ariens 

Over the past year, Facebook and its Creative Council—which is made up of top chief creative officers—have set up three hackathons that force marketers to push the envelope with constantly evolving features on Facebook and Instagram for a one-week period. Most recently, the team’s been focused on Canvas, Facebook’s full-screen mobile format that looks like Snapchat ads. (Adweek)

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