Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads

Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister, IBM and W Hotels. (Adweek)

“The hardest thing to do is capture a consumer’s imagination,” Global head of business and brand development James Quarrels said. “The immersive nature of sequential video allows people to quickly learn if the brand is for you and whether it fits your life.” (SocialTimes)