Days after TikTok users said they fueled lower-than-expected turnout at President Trump’s rally in Tulsa, Okla., they have a new target: Trump’s online store. (Adweek)
This time, TikTokers are encouraging fellow users to employ a tactic called “shopping cart abandonment” in which they go to the Trump 2020 campaign’s online store and fill up their cart with a whole bunch of merchandise they have no intention of purchasing. (Daily Dot)
Earlier last week, TikTok and Twitter users started posting videos and messages claiming that by leaving these items in the cart indefinitely, they are making them unavailable to other visitors. (The Verge)
Meanwhile, Mary Jo Laupp, 51, whose made the viral video urging people to reserve tickets to President Trump’s June 20 rally in Tulsa, Okla.—and then not show up—has been recruited by the Biden Digital Coalition, a grass-roots organization, to put her TikTok skills to work supporting Joe Biden’s presidential campaign. (NYT)