TikTok Reaches Agreement with Sony Music Entertainment

By Christine Zosche 

Tracks from Sony Music Entertainment superstars and emerging artists are now available for TikTok users to add to their videos following an agreement between the two companies, revealed Monday. (Adweek)

TikTok and Sony Music will work together to support greater levels of TikTok user personalization and creativity on the platform, and “drive new and forward-looking opportunities for fan engagement” with SME’s artists and music. (Variety)

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