TikTok Reaches Agreement With Sony Music Entertainment

The two companies will work together on personalization, fan engagement opportunities

Sony Music Entertainment's Dennis Kooker is bullish on short-form video clips Sony Music Entertainment

Tracks from Sony Music Entertainment superstars and emerging artists are now available for TikTok users to add to their videos following an agreement between the two companies, revealed Monday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.