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Tracks from Sony Music Entertainment superstars and emerging artists are now available for TikTok users to add to their videos following an agreement between the two companies, revealed Monday.
TikTok and Sony Music will also work together to support greater levels of personalization and creativity on the platform and new opportunities for fan engagement with artists.
TikTok global head of music Ole Obermann said in a blog post, “We are thrilled to enter into this agreement with Sony Music so that we can continue to work together to connect the incredible roster of Sony artists in the U.S.