Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt—with a price increase. Beginning in July, the price of Peacock Premium, its ad-supported tier, will go up by $2 to $7.99 per month. The ad-free version, Premium Plus, will also see a $2 bump to $13.99. (ADWEEK)
Meanwhile, the annual plans will cost $79.99 for Premium and $139.99 for Premium Plus. Peacock raised prices across both of its plans last year—and that was after it took away its free membership for new users. (The Verge)
The change will take effect starting July 18 for new customers and at existing subscribers’ next billing date on or after Aug. 17. The. move comes ahead of the 2024 Paris Summer Olympic Games, which kick off July 26 and will find all events streaming live on Peacock. (TheWrap)