Netflix is introducing “Two Thumbs Up,” an additional way for users to let the streamer know what types of shows and movies they want to see more of. (LostRemote)
Now, Netflix users will see the option to tap on a Two Thumbs Up button, which sits alongside the existing Thumbs Up and Thumbs Down buttons on a TV show or movie’s page. This signal will then be used to further personalize Netflix’s recommendations, including through new features that have yet to launch. (TechCrunch)
“We’ve heard from members that there’s a difference between something they liked—and something that they really loved,” said Christine Doig-Cardet, director of product innovation at Netflix. “We’re giving them more control and agency over what is being shown to them.” (Forbes)
The company kicked off its work on the feature about a year and a half ago, based on feedback it was getting in surveys and research interviews from its subscribers. (Protocol)