Marketers, meet NBCUniversal’s most loyal viewers. Ad viewers, meet NBCUniversal’s loyal marketers. NBCUniversal executives promised to make those introductions for Madison Avenue clients during Monday afternoon’s upfront event, the company’s third formal presentation to marketers in three months since holding a One21 showcase. (Adweek)
The company—which has decentralized its buying across linear broadcast, cable and streaming—relied on the likes of Will Smith, Kelly Clarkson, Kevin Hart and Renee Zellweger to help promote its message to advertisers. (Deadline)
With the event divvied up broadly into scripted, unscripted, unscripted franchise and sports sections, the focus appeared to be not on any one of NBCU’s extensive web of broadcast and cable offerings, which include not just NBC but USA, Syfy, E!, Bravo and other networks, but on elevating the shows themselves, regardless of where viewers might have to go to find them. (Variety)
A majority of Japanese citizens oppose the Olympics to go ahead in Tokyo due to the coronavirus pandemic, but NBC insists the Games will go on, at least for now. (Deadline)