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Marketers, meet NBCUniversal’s most loyal viewers. Ad viewers, meet NBCUniversal’s loyal marketers.
NBCUniversal executives promised to make those introductions for Madison Avenue clients during Monday afternoon’s upfront event, the company’s third formal presentation to marketers in three months since holding a One21 showcase. The previous presentation highlighted its bulked up ad-tech offerings in March and was presented at the Interactive Advertising Bureau’s NewFronts in April. During the presentation, which marked the official kickoff to what is expected to be a