Fox News is finishing this month as the No. 1 basic cable network in total viewers across the 6 a.m. – 6 a.m. time period, marking 37 consecutive month it has done so. FNC will also end the month of July as the most-watched basic cable network in prime time. (TVNewser)
MSNBC marked its 29th consecutive month of averaging more viewers across total day than CNN, and averaged more adults 25-54 viewers than CNN during prime time for the sixth consecutive month. (TVNewser)
The good news for CNN is that it beat rival MSNBC in the adults 25-54 demo—the one valued most by news advertisers—during dayside hours for the 65th consecutive month, as well as across total day (131,000 vs. 125,000). It also beat MSNBC on weekends in the key adults 25-54 demo. (TVNewser)
It was a weak month for Rachel Maddow. The MSNBC host, who leads the network’s prime-time slate, fell to fifth place in the July ratings, behind four Fox News programs that dominated the monthly numbers in total viewers. (Mediaite)