Google is requiring all advertisers across its platforms to verify their identities in an effort to boost transparency and curb malicious advertising. (Adweek)
It’s making the change to prevent advertisers from misrepresenting themselves and says it should allow consumers to see who’s running ads and which country they’re located in. (CNBC)
The search giant previously rolled out a verification program for political advertisers. Google said it’ll start with verifying advertisers in the US, then expand globally. (CNET)
Advertisement
Google is prioritizing advertisers that are selling products and services, promoting informational or educational content, or promoting heavily regulated industries like gambling or health care. (The Verge)