Google is requiring all advertisers across its platforms to verify their identities in an effort to boost transparency and curb malicious advertising.
In 2018, Google introduced a verification program for political advertisers. Now that program has extended to all advertisers as the search giant is seeing an influx of bad ads seeking to capitalize on the Covid-19 pandemic.
Advertisers have 30 days to submit personal identification, business incorporation documents or other information that prove who they are and the country in which they operate, otherwise Google will stop serving their ads.
Users will start seeing disclosures of who’s behind the ads they see—which includes Google Search, Google
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