Disney+ is set to launch an ad-supported subscription offering in the U.S. late this year, expanding internationally in 2023, the company said Friday. (Adweek)
The company said in a press release that the new offering would be “a building block” in achieving its goal of reaching 230 million to 260 million Disney+ subscribers by 2024. (CNBC)
Crucially, Disney hasn’t said how much cheaper the advertisement-supported version of Disney Plus will be compared to the standard, ad-free plan (which currently costs $7.99 per month or $79.99 per year). (The Verge)
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