Discovery Inc., the biggest remaining major media company without an OTT strategy, has finalized its direct-to-consumer plans. (Adweek)
Discovery and BBC Studios have inked a nearly $400 million programming deal that will see high-end natural history programming from the latter play on a new Discovery global streaming service set for launch by 2020. (Variety)
The video service, which is expected to cost less than $5 per month, will be 100 percent owned by Discovery. Under the terms of the 10-year deal, the companies will also create more factual content for Discovery and co-fund a dedicated development team within BBC Studios. (New York Post)
This comes six years after Discovery and the BBC ended their previous partnership; the two companies previously worked together on shows such as Frozen Planet and Blue Planet but ended the arrangement in 2013, which led to BBC America becoming the BBC’s U.S. partner on a number of its landmark natural history series in the last five years. (Deadline)
Additionally, Discovery is launching a rebranding campaign to emphasize its global reach and give a cohesive look to its various properties around the world. The refresh, which comes with the tagline “The World Is Ours,” began rolling out Monday across Discovery’s on-air and digital platforms. (THR / Live Feed)