Coca-Cola is pulling back from the Super Bowl after an 11-year run, opting to run a commercial just before kickoff of the CBS broadcast of the game on Feb. 3, but not in the event itself. (Variety)
“A Coke Is A Coke” is a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history—diversity and inclusion. (Adweek)
Andy Warhol’s name isn’t mentioned on air, but the quote “A Coke is a Coke, and no amount of money can get you a better Coke,” from the late pop-art icon is the inspiration for the ad, which will run in the pregame broadcast before the national anthem. (USA Today)
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