A+E Networks returned to the upfronts this year with a virtual presentation that played up the power of linear TV as many of its rivals begin to focus on streaming—while also trying to convince marketers to change the way they have transacted business for decades. (Adweek)
The parent company of cable networks like A&E, History Channel and Lifetime, a privately held joint venture between Hearst Corp. and Disney, announced a raft of more than 2,500 hours of new programming. The company also plans to air 70 hours of premium documentaries and 221 movies. (Deadline)
A+E does not have a streaming service of its own, though it does license many of its shows to a variety of other streaming services (making sure to include the branding of its channels so as to ensure viewers know where the shows come from). (THR)
In February, the company said it intends to do ad deals based on “a total audience metric,” rather than on the industry’s current currency, which for entertainment programs is viewers between the ages of 18 and 49. (Variety)