The Zoo Media Network, India’s largest independent agency network, has announced the launch of its first global office in New York, in partnership with independent agency collective Dawn.
The Zoo Media network is a multi-specialty, integrated media network consisting of 11 agency brands, including the flagship full-funnel creative and performance digital agency FoxyMoron and Web3 rights and services company Metaform.
Founded by Pratik Gupta and Suveer Bajaj, the Zoo network comprises homegrown, acquired and joint venture agencies across content, media, data and technology. Zoo Media houses a team of over 600-plus specialists serving both domestic and international clients including Netflix, YouTube, Tinder, Kellogg’s, P&G and Unilever.
Dawn’s portfolio of features over 15 independent, specialist marketing services agencies with a focus on centralized data science, advanced analytics and econometric measurement. The collective includes agencies Barkley, Crossmedia, Definition 6, Co:Collective and Rethink.
“After having consolidated a stronghold position for ourselves in India and the Middle East as a leading integrated marketing technology network, expanding our offices into North America was the natural next step,” said Suveer Bajaj, co-founder Zoo Media in a statement. “We are happy to have partnered with Dawn.
Dawn CEO Bob Kantor added: “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognize that modern marketing includes the complement of brilliant strategy and creative with marketing technology.”
Crossmedia CEO Kamran Asghar said that the agency has been collaborating with the Zoo Media team to integrate proprietary technology to accelerate its global expansion.