Zambezi, Autotrader Take ‘The Journey’

By Erik Oster 

Zambezi launched a new campaign aimed at millenials for car shopping site Autotrader with the spot “The Journey.”

“The Journey,” which will run in both 30 and 60-second versions, takes a familiar approach in the auto category, depicting a young man’s life and how his car purchases reflect his current lifestyle. It opens on him getting into an accident when stalling out on a hill and searching for an automatic. As the spot continues, his priorities shift to needing all wheel drive, a hybrid and, when his wife becomes pregnant, a minivan. You don’t have to look too far back to see a similar execution, as The Garage/Team Mazda’s “A Driver’s Life” took much the same approach. The difference is here the spot is highlighting how the service makes it easy to select the right vehicle, while “A Driver’s Life” showed how Mazda had a model to match different driver’s needs. So while it employs the much overused driver’s life trope, it at least does an adequate job of illustrating how the service is easy to use, ending with the line, “We’ll help you find the perfect car with everything you want” and the tagline “Life happens one car search at a time.” A follow-up spot, entitled “One Search” will be released at the beginning of October.


Vice President of Consumer Marketing: Jessica Stafford


Founder, CEO: Chris Raih
Managing Director: Pete Brown
Executive Creative Director: Josh DiMarcantonio
Associate Creative Director, Art Director: Nick Rodgers
Associate Creative Director, Copywriter: Ben George
Executive Producer: Alex Cohn
Sr. Broadcast Producer: Nathan Nowak
Sr. Digital Producer: Sean Carnage
Account Supervisor: Matt Kline

Production Company: Skunk
Director: Paul Minor
President:  Matt Factor
Executive Producer: Shelly Townsend
Head of Production: Jeanne Stawiarski
Producer: Rachel Curl

Editing House: Zambezi
Editor: Ling Ly
Assistant Editor: Paul Oh

Music: “Changes” by Langhorne Slim & The Law
Music Supervisor: Good Ear Music Supervision
Sound Design & Mix: Juice Studios
Color Correction: Company 3
VFX: Method Studios