TBWA and Nissan Can’t Remember Where They Went Last Weekend

By Patrick Coffee 

Today in Things We Would Have Posted Yesterday, TBWA\Chiat\Day L.A.’s latest work to promote the Nissan Altima was (perfectly) timed to coincide with the end of the long holiday weekend.

The weekend contest campaign is all about those fortunate “people who love adventures,” and it aims to be the most integrated integration by combining TV, social and “real life experiences.”

In the first spot, someone’s married hipster friends are in a rush. But why? And what is Desmond Howard doing in their car?!

In the second spot, someone likes football and overpriced guitars.

You get the idea: viewers use these small hints to guess where the couple in question spent their long weekend and post those answers on Twitter. There are five destinations for each ad, and here are some instructions in case you don’t know how things work.

We do like the third spot because we enjoy creepy, out-of-context doll’s heads.

You may be surprised to learn that the twitters are doing fairly well on these quizzes in that most users kind of agree on the answers.

altima twitter

There is one more such trip in the campaign (homepage here), and the related contest’s four lucky winners “(and a guest if they choose)” will attempt to recreate one of these four excursions in what we can only assume to be a brand new Nissan Altima.

Coincidentally, users who pause the ads and review the clues about this dateable duo’s destinations will also have a chance to take in all the new Altima features like the Bluetooth® Hands-Free Phone System and Advanced Drive-Assist™ display.

The campaign has received some encouraging engagement on YouTube.

nissan engagement

We might ask why anyone in his or her right/wrong mind would attend Burning Man, but the always-handy New York Post just reminded us that it’s all about famous people doing very dumb things.

Now what was more epic: the Susan Sarandon Timothy Leary memorial tribute, the Katy Perry driving FAIL, or these credits? And how many of the people on the list below have attended Burning Man? Tweet your guesses/answers to #AltimaWeekendWTF.


Agency: TBWA\Chiat\Day Los Angeles

Chief Creative Officer: Stephen Butler
Executive Creative Director: Fabio Costa
Creative Director: Micky Coyne
Creative Director: Jason Karley
Creative Director: Chris Ribiero
Creative Director: Drew Stalker
Art Director: Chris Mizutani
Copywriter: Logan O’Brien

Director of Broadcast Production: Brian O’Rourke
Director of Digital Production: Peter Bassett
Executive Digital Producer: Brian Jarmon
Senior Producer: Carrie Schaer
Producer: Aileen Baliat
Digital Producer: Charity Balk
Associate Producer: Alex Dossett

Account Director: Bonnie Schwartz
Account Director, Digital & Social: Craig Werwa
Management Supervisor: Laura Stayt
Management Supervisor, Digital & Social: Desiree Ho
Management Supervisor, Social: Kim Harris
Integrated Account Executive: Andrea Cadloni
Account Executive, Social: Kayla Bradford

Product Strategy Director: Joel Weeks
Product Strategy Manager: Andy Galvin
Product Strategy Associate Manager: Christian Uka
Product Strategy Associate Manager: Chris Ellis

Director of Digital Strategy: Rohit Thawani
Planning Director: Don Rohn
Planner: Jill DeBiase
Digital Strategist: Jonathan Carmona
Social Media Manager: Lynn Chu

Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Joyce Pierce

Director of Traffic Operations: Dessiah Maxwell
Senior Traffic Operations Manager: Judy Brill
Traffic Operations Manager: Jarim Lynn

Production Company: Imperial Wood Pecker
Director: Simon Mcquoid
Exective Producer: Charlie Cocuzza
Line Producer: Anita Wetterstedt

Production Company (Interior): Interrogate
Director: Douglas Gautraud
Exective Producer: Jeff Miller
Line Producer: Jason Gilbert

Editorial Company: Cut + Run
Editor: Steven Gandolfi
Editor: Luc Giddens
Executive Producer: Carr Schilling
Producer: Adam Becht
Color Co: The Mill
Colorist: Adam Scott

VFX Company: Jogger
Finish Artist: Matt Trivan
Finish Artist: Shauna Prescott
Graphic Artist: Jorge Tanaka
Producer: Lynne Mannino