This year, Y&R New York went a step too far to ensure their clients’ products found their way under the Christmas tree, tapping a “Sellout Santa” to hock their products.
In the agency’s holiday video card, “Sellout Santa” speaks with a group of children, ignoring their Christmas wishes and handing them a product from one of Y&R’s clients instead. That little girl who wants a dollhouse? Nonsense, she’d much rather have a Range Rover Sport. Instead of toys, how about a Twinings tea bag? You get the idea. The concept may run a little thin by the end of the 3:27 video, but luckily there’s a funny kid with a glazed over look on his face to keep things amusing. Enjoy.
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