What the hell?
Well, credit Brazilian-based F/Nazca Saatchi & Saatchi for truly capturing that disorienting mix of horniness and fearfulness that comes with doing a bunch of drugs and then grinding up on a bunch of weirdos for a few hours. A new campaign for African and South American beer brand Skol (not to be confused with American chewing tobacco brand Skoal, which is still around apparently) advertises ‘The Summer Beats Festival,’ a series of 20 parties/concerts around Brazil that features the country’s best DJs.
What’s the appeal, your uncultured ‘Merican self might ask? Well, rumor has it that if you get fucked up enough and dance harder than anyone else, there’s a strong likelihood that you’ll have sex with a girl wearing a tiger mask, a guy wearing a rabbit mask, or (jackpot!) both at the same time. That certainly sounds fun, doesn’t it?
A collection of shorter sports promises that after your wild night of substance abuse and terrifying lovemaking, you get to relax on one of Brazil’s many gorgeous beaches, which may or may not be filled with floating piles of garbage. Then, of course, it’s out again for another night of intermittent bouts of crying and psychotic screaming. Woo! Two more spots, and credits, follow after the jump.
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Ambev
PRODUCT: Skol
NAME: Day and Night | Mood | Float | Tanned
GENERAL CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha
COPYWRITER: Adriana Leite
ART DIRECTOR: Harisson Santos | Theo Rocha
ACCOUNT MANAGER: Marcello Penna | Carmen Rodriguez | Rafael Cappelli | Marcela Paiva
PLANNERS: José Porto | Guilherme Pasculli | Felipe Santini
MEDIA: Sandro Cachiello | Cristina Omura | Thais Gallucci | Germano Bernardes |
Caroline Pascuinelli
TYPOGRAPHER: Mario Niveo
ILLUSTRATOR Fabio Vido
RTV: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
FILM PRODUCER: Squarehead
DIRECTOR: Marcio Leitão
PHOTOGRAPHY DIRECTOR: Rafael Levy
ART DIRECTOR: Joana Mackenzie
DIRECTOR ASSISTANT: Marilia Portella
PRODUCER DIRECTOR: Murillo Baskerville
ASSEMBLAGE: Marcio Leitão
POST PRODUCTION/FINISHING: Squarehead
AUDIO PRODUCER: Satélite Áudio
PRODUCER: Equipe Satélite
MANAGER: Fernanda Costa e Marina Castilho