WPP has named Carl Hartman as the lead on their Kimberly Clark account. Four shops from WPP work for the brand: JWT, Ogilvy & Mather, MindShare and Kantar Media Research. He’s also going to be sitting on the brand’s executive marketing committee.
Not like it matters. WPP doesn’t run K-C. Carl is really just keeping his team’s ducks in row, making sure everyone is talking and getting along. Naked Communications, actually runs the entire communications planning on that account. Their assigned task is to better integrate the efforts of all of its agency partners to develop media-neutral marketing ideas, communications plans and channel strategies for all of K-C’s consumer brands. So, WPP is actually answering to Naked – a whole lot of the time. Like, all of it.
If you recall, we asked the very cool Kacy Erdelyi about Naked’s win of KC in 2007. We asked why Naked was awarded the business and Erdelyi told us that:
“-because we are the only company that actually delivers integrated marketing solutions.”