The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.
To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.
The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”
Looks like quite the pre-Prohibition shindig.
The campaign, which broke over the weekend, will also include print and more spots in coming months. The corporate release tells us that W+K’s subsequent work will serve to promote “the 2015 Dodge Charger and 2015 Dodge SRT Hellcats and Viper” in addition to the model in this spot.
| CLIENT | Dodge |
| PROJECT NAME | The Dodge Brothers – Ballroom |
| CONTENT TYPE | Broadcast/Online Video (:30/:60 & :15) |
| CLIENT CONTACT | Olivier Francois / Tim Kuniskis / Marissa Hunter / Randy Ortiz |
| LAUNCH DATE | October 4, 2014 |
| DURATION OF CAMPAIGN | October 2014-December 2014 |
| W+K PORTLAND | |
| Creative Director | Aaron Allen / Kevin Jones |
| Copywriter | Tim Cairns / Smith Henderson |
| Art Director | James Moslander |
| Producer | Melanie Fedunok |
| Account Team | Jourdan Merkow / Cheryl Markley / Lani Reichenbach |
| Executive Creative Directors | Joe Staples / Susan Hoffman / Mark Fitzloff |
| Agency Executive Producer | Ben Grylewicz |
| Art Buying | Amy Berriochoa |
| Photographer | Christian Weber |
| PRODUCTION COMPANY | |
| Production Company | Biscuit Filmworks |
| Director | Noam Murro |
| Executive Producer | Shawn Lacy/ Colleen O’Donnell |
| Line Producer | Youree Henley |
| Director of Photography | Simon Duggan |
| Post-Production Company | Rock Paper Scissors |
| Editor | Angus Wall- BALLROOM |
| Audio Post- Production Co. | Barking Owl |
| EDITORIAL | |
| Editorial Company | Rock Paper Scissors |
| Editor | Angus Wall – Ballroom. |
| Post Producer | Lauren Wilson/ Leah Carnahan |
| Post Executive Producer | Dave Sellers/ Angela Dorian |
| VFX | |
| VFX Company | The Mill |
| VFX Supervisor | Enca Kaul |
| Flame Artist | Glyn Tebbutt |
| VFX Producer | Dan Roberts |
| Titles/Graphics | James Moslander/Lea Loo |
| MUSIC + SOUND DESIGN | |
| Music+Sound Company | Barking Owl |
| Composer | Gry & F.M Einheit |
| Sound Designer | Michael Anastasi |
| Song (if applicable) | Princess Crocodile |
| Producer | Kelly Bayett |
| MIX | |
| Mix Company | Barking Owl |
| Mixer | Brock Babcock |
| Producer | Whitney Fromholtz |
| EP | Kelly Bayett |