W+K Portland Goes Gatsby for Dodge

By Patrick Coffee 

The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.

To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.

The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”

Looks like quite the pre-Prohibition shindig.


The campaign, which broke over the weekend, will also include print and more spots in coming months. The corporate release tells us that W+K’s subsequent work will serve to promote “the 2015 Dodge Charger and 2015 Dodge SRT Hellcats and Viper” in addition to the model in this spot.

PROJECT NAME The Dodge Brothers – Ballroom
CONTENT TYPE Broadcast/Online Video (:30/:60 & :15)
CLIENT CONTACT Olivier Francois / Tim Kuniskis / Marissa Hunter / Randy Ortiz
LAUNCH DATE October 4, 2014
DURATION OF CAMPAIGN October 2014-December 2014


Creative Director Aaron Allen / Kevin Jones
Copywriter Tim Cairns / Smith Henderson
Art Director James Moslander
Producer Melanie Fedunok
Account Team Jourdan Merkow / Cheryl Markley / Lani Reichenbach
Executive Creative Directors Joe Staples / Susan Hoffman / Mark Fitzloff
Agency Executive Producer Ben Grylewicz
Art Buying Amy Berriochoa
Photographer Christian Weber


Production Company Biscuit Filmworks
Director Noam Murro
Executive Producer Shawn Lacy/ Colleen O’Donnell
Line Producer Youree Henley
Director of Photography Simon Duggan
Post-Production Company Rock Paper Scissors
Editor Angus Wall- BALLROOM
Audio Post- Production Co. Barking Owl


Editorial Company Rock Paper Scissors
Editor Angus Wall – Ballroom.
Post Producer  Lauren Wilson/ Leah Carnahan
Post Executive Producer Dave Sellers/ Angela Dorian


VFX Company The Mill
VFX Supervisor Enca Kaul
Flame Artist Glyn Tebbutt
VFX Producer Dan Roberts
Titles/Graphics James Moslander/Lea Loo


Music+Sound Company Barking Owl
Composer Gry & F.M Einheit
Sound Designer Michael Anastasi
Song (if applicable) Princess Crocodile
Producer Kelly Bayett


Mix Company Barking Owl
Mixer Brock Babcock
Producer Whitney Fromholtz
EP Kelly Bayett