W+K NY Rolls Out Pair of Social Campaigns for Heineken

By Erik Oster 

Wieden+Kennedy New York has rolled out two timely social campaigns for Heineken: “#BrazilianNoShow” and “Like for Love.”

“#BrazilianNoShow,” as you might have guessed, is a World Cup-related campaign. W+K New York and Heineken are “challenging CMOs, bosses, and people across America to give their employees time off to watch a game, with their new challenge #BrazilianNoShow!” The idea followed Team USA’s unexpected win against Ghana in their opening game, but is as relevant as ever following the team’s advancement past the group stage. Since game times coincide with the work day here in the U.S., Heineken CMO Nuno Teles appears (video above) to implore American workers and bosses to play hooky and support their team — after all, this opportunity only comes along once every four years.


“Like for Love” sees Heineken supporting Gay Pride Month by “encouraging consumers to ‘spread love’ through the ubiquitous double tap on Instagram, using six photos of real couples to create an interactive virtual Pride flag right in users’ feeds.” The real couple photos all have a single color background, but create an interactive, virtual Pride flag users’ feeds after they are liked. Stick around for credits after the jump.




CLIENT Heineken
PROJECT NAME #BrazilianNoShow
CONTENT TYPE Social Campaign
DURATION OF CAMPAIGN 6/22/14 – 7/13/14


Creative Directors Eric Steele, Erik Norin
Copywriter Gabe Sherman
Art Director Blair Warren
Social Strategist Jessica Abercrombie
Community Manager Rocio Urena
Director of Content Production Nick Setounski
Account Team Patrick Cahill, Samantha Wagner, Kristen Herrington
Business Affairs Quentin Perry
Project Manager Sunjoo Ryou


Senior Producer Michelle Carman
DP Pete Slife
Production Assistant Brian Schimpf
Assistant Editor Stephen Nelson