Modus Operandi Launches New Campaign, Website for Belvedere

By Erik Oster 

Digital agency Modus Operandi has completed their first initiative for client Belvedere vodka, including both a new campaign and completely redesigned website.

The new website hosts the campaign brand videos, conceived by Modus Operandi and directed by Christopher Ferguson via sister company ModOp Films. Belvedere’s new site and brand videos implore viewers to “#knowthedifference” between terms like “dirty,” “wet,”and “dry,” as in the above “Luxury Vodka State of Mind,” which is set at an upscale pool party. Another video features Belvedere’s Claire Smith, “the First Lady of Vodka” celebrating the vodka martini, which we’ve featured after the jump (along with credits for the brand videos).


““The goal of the website redesign was to modernize Belvedere’’s digital presence as more of a luxury lifestyle brand,”” says Modus Operandi Creative Director Jay Gundzik. “”We use creative social campaigns to activate and drive their consumers to the global Belvedere site. Once there, they can get a feel for the brand through a series of creative branded videos and short documentary-style films. Consumers can also find new cocktail recipes and take a deeper dive into Belvedere’s culture and character.””


Client: Belvedere

Campaign: Know The Difference


Agency: Modus Operandi

President: Jeff Suhy

Creative Director: Jay Gundzik

Art Director & Music: Adrian Bailey

Editor: Matt Delamater


Production Company: ModOp Films

Director/DP:  Christopher Ferguson

EPs: Steve Scholfield & Rossi Cannon

Producer: Kari Salrin