Katy Perry may have headlined the Super Bowl Halftime Show, but the costumed sharks acting as her backup dancers completely stole the show, (and our hearts in the process). In its latest “This Is SportsCenter” spot for ESPN, entitled “Sharks,” W+K New York unmasks the halftime heroes.
In the spot, Left Shark and Right Shark pull into the ESPN parking lot in Bristol, Connecticut after a long drive. After stepping into the ESPN office, the sharks finally remove their costumes and reveal their true identities before assessing their performance and getting back to work as usual. Capitalizing on the popularity of the Super Bowl’s breakout personalities (and using the real costumes, designed by Katy Perry, Baz Halpin and Marina Toybina) the spot is a fun reminder of the Super Bowl’s breakout personalities.
Credits:
W+K NEW YORK
Executive Creative Directors: David Kolbusz and Susan Hoffman
Creative Directors: Brandon Henderson and Caleb Jensen
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Brandon Pracht, Casey Jennings, Alex Scaros, Cory McCollum
Business Affairs: Sara Jagielski. Lisa Quintella
PRODUCTION
Production Company: O Positive
Director: David Shane
EDITORIAL
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
MIX
Mix Company: Reveal