W+K New York Swipes ECD from Pereira & O’Dell

By Patrick Coffee 

jaime robinsonJaime Robinson is the newest addition to the creative team at Wieden+Kennedy New York.

Today, the world’s biggest independent agency announced that Robinson will join its Manhattan office in March as executive creative director; this move marks the most significant change in W+K NY’s creative department since April, 2014, when David Kolbusz left BBH London to become an ECD at Wieden.

Beginning next month, Robinson and Kolbusz will serve as co-ECDs; Managing Director Neal Arthur rounds out the New York management team.

“Native Jersey girl” Robinson spent three and a half years at Pereira & O’Dell in San Francisco before accepting the Wieden appointment. While there, she held the VP/ECD position and worked on such headlining campaigns as Intel/Toshiba’s “The Beauty Inside” as well as work for LEGO, Scrabble, Skype, and Airbnb; she also helped lead new business initatives.

Prior to joining Pereira in 2012, Robinson spent two years as an ACD at EVB and nearly three years writing copy for TBWA/Chiat/Day San Francisco. She began her career as a copywriter at the New York office of Mad Dogs & Englishmen (which is now closed).

On the hire, Partner/Global ECD Colleen DeCourcy writes,

“We wanted to find someone…who was amazing with people and eternally curious about new, different ways to solve client problems. Jaime is that person.”

Given W+K’s recent big-name wins (Verizon, KFC, and Weight Watchers among them), we expect more hiring announcements to follow.

Pereira & O’Dell will formally announce Robinson’s replacement tomorrow; top candidates include San Francisco creative directors Jonathan Woytek, Rafael Rizuto and Eduardo Marques.