Weight Watchers, a McCann Erickson New York client for the past seven years who spends roughly $150 million on measured media annually, has switched agencies to Wieden+Kennedy, Adweek reports.
According to Adweek, the move came without any agency review. Lesya Lysyi, the Weight Watchers president who took over this past November, worked with W+K as chief marketing officer at Heineken USA. Adweek also wrote that “it’s not immediately clear how this appointment will affect Weight Watchers’ digital agency, Ogilvy & Mather,” noting that Weight Watchers appointed Dan Crowe chief technology officer at the same time Lysyi became president.
The latest in McCann’s line of celebrity-centered work for Weight Watchers, as you may remember, featured Jessica Simpson.