W+K New York, Delta Airlines Give Back for Christmas

By Patrick Coffee 

In the spirit of the season, Wieden+Kennedy’s latest for Delta Airlines launched today.

Here’s the story behind the spot: the client followed up on its Fall “No Bag Left Behind” by creating a limited run of the starring bear bag for Children’s Miracle Network. A team of pilots and flight attendants then filled dozens of the bags with presents and delivered them to kids at Scottish Rite Hospital for children in Atlanta.

The result was this spot:


Don’t try to tell us that you weren’t moved.

Here’s the September spot:

Delta, which has been a member of the Children’s Miracle Network Hospitals since 1997, also set up eBay auctions to benefit the organization: customers can purchase a bag like the one in the spot by donating directly to the network.

We have no snark here, but we do have credits.

Executive Creative Directors Susan Hoffman and David Kolbusz
Creative Directors Sean McLaughlin and John Parker
Copywriter Pepe Hernandez
Art Director Perry Morton
Head of Content Production Nick Setounski
Broadcast Producer Lily Ellis
Interactive Producer Christine Young
Brand Strategists Meranne Behrends, Sam Matthews
Account Team Daniel Shaw, Meghan Mullen, Jasmina Almeda
Business Affairs Sara Jagielski and Keri Rommel
Project Manager Rayna Lucier


Production Company Caviar
Director Sean Dunne
Executive Producers Luke Ricci, Michael Sagol, Jasper Thomlinson
Head of Production Kelly Bowen
Producer Cass Greener
Production Supervisor Jeannie Rochelle
Director of Photography Hillary Fyfe Spera


Editorial Company Caviar Post
Executive Producer – Post Tiffani Manabat
Editor Kathy Gatto
Post Producer Terry Huynh
Editorial Assistant Alec Ernest
Company Caviar Post
Davinci Artist Bryan Lehrer
CG Artist – Cleanup Arnold Aldridge


Sound Design & Final Mix
Sound Studio 740 Sound Design
Sound mixer Larry Winer
EP 740 Sound

Producer 740 Sound

Erin Reilly

Geena Richards

Composer David Nyman


Fabrication Tim Ronan