W+K, Jeff Bridges Make You Sleepy for Squarespace

By Erik Oster 

Squarespace has teased its ad from W+K featuring actor Jeff Bridges and if the teaser is any indication this may be the strangest ad broadcast during the Super Bowl.

The spot opens with an oddly-framed shot of Bridges as the actor says, “I love listening to intriguing sounds when I drift off into my dreams.” He’s plugging his album Jeff Bridges Sleeping Tapes, as a means of showing how even oddball ideas benefit from the Squarespace treatment. Proceeds from the album, full of “intriguing sounds, noises and other things to help you get a good night’s rest,” go to No Kid Hungry.

“We wanted to create a campaign to illustrate that any idea, no matter¬†how wild or weird, can be presented beautifully and meaningfully through Squarespace,”¬† Anthony Casalena, Squarespace founder and CEO, told Adweek.

Squarespace does not plan to release W+K’s ad prior to the Super Bowl, but you can learn more about Bridges’ sleep album here. According to David Kolbusz, executive creative director at W+K New York, it really works. “[Bridges’] voice is like oak and leather and cigar smoke and the wilderness. I personally have fallen asleep to the recording on more than one occasion,” he said in a statement.