Just over a year ago, Wieden + Kennedy launched its first campaign for TurboTax. Twelve months later, “It’s Amazing What You’re Capable Of” is still going strong, and the agency released part of a new batch of “New Year’s in Mardi Gras”-themed ads as part of a series set to culminate with a minute-long spot during Super Bowl XLIX.
As W+K tells us in the press release, this work builds on last year’s in reminding Americans that the very act of doing your own taxes is, indeed, somewhat amazing.
The first “Choose Your Own Adventure”-style :60 spot aired during the Rose Bowl on New Year’s Day:
More drunk fun after the jump.
Here’s a sweet “How We Met” story as scored by Mozart in New Orleans:
Finally, a spot titled, simply, “Mardi Gras Loud Noise”:
Creative will air during Sunday’s Golden Globes as well as the Super Bowl. The campaign will run throughout tax season.
| CLIENT | Intuit TurboTax |
| PROJECT NAME | It’s amazing what you’re capable of.
TV Spots: “Mardi Gras” (:60/:30), “Mardi Gras Statues” (:30), “Mardi Gras Loud Noise” (:15) |
| CLIENT CONTACT | Sharon From / Danielle Chalin |
| LAUNCH DATE | 1/1/15 |
| DURATION OF CAMPAIGN | 1/1/15-4/15/15 |
| W+K PORTLAND | |
| Creative Directors | Dan Kroeger / Max Stinson |
| Copywriter | Darcie Burrell /Brooke Barker |
| Art Director | Chris Taylor |
| Producer/ Assistant Producer | Endy Hedman / Julie Gursha |
| Account Team | Courtney Nelson / Vanessa Miller / Alexina Shaber |
| Executive Creative Directors | Joe Staples / Mark Fitzloff |
| Head of Production | Ben Grylewicz |
| Strategic Planning | Amber Higgins / Nathan Goldberg |
| Project Management | Liza Robbins |
| PRODUCTION | |
| Production Company | Biscuit |
| Director | Noam Murro |
| Executive Producer | Colleen O’Donnell |
| Line Producer | Jay Veal |
| Director of Photography | Simon Duggan |
| EDITORIAL | |
| Editorial Company | Rock/Paper/Scissors |
| Editor | Stewart Reeves |
| Post Producer | Leah Carnahan |
| Post Executive Producer | Dave Sellars |
| VFX | |
| VFX Company | The Mill |
| 2D Lead | John Shirley |
| 3D Lead | Robert Sethi |
| VFX Producer | Chris Harlowe |
| VFX Coordinator | Karina Ford |
| Flame | Brad Scott / Trent Shumway |
| Nuke | Becky Porter / Anthony Petitti / Mike Simons |
| CG | Steven Olson / Mike DiNocco / Carl Harders / Nathaniel Morgan / Danny Yoon / Matt Neopolitan / Margaux Huneau / Anthony Northman / Alberto Lara |
| DMP | Jiyoung Lee |
| MUSIC | |
| Sound Company | Barking Owl |
| Songs | “Statue” (Original Music)
“Noise” (Original Music) “Shrimp” (Original Music) “Wedding” (“Le Tourbillon” by Jeanne Moreau) “Mardi Gras” (“Mack the Knife”) |
| Producer | Kelly Bayett |
| SOUND DESIGN | |
| Sound Company | Barking Owl |
| Sound Designer | Michael Anastasi |
| Producer | Kelly Bayett |
| MIX | |
| Mix Company | Lime Studios |
| Mixer | Loren Silber/Zach Fisher |