W+K Goes to Mardi Gras for TurboTax

By Patrick Coffee 

Just over a year ago, Wieden + Kennedy launched its first campaign for TurboTax. Twelve months later, “It’s Amazing What You’re Capable Of” is still going strong, and the agency released part of a new batch of “New Year’s in Mardi Gras”-themed ads as part of a series set to culminate with a minute-long spot during Super Bowl XLIX.

As W+K tells us in the press release, this work builds on last year’s in reminding Americans that the very act of doing your own taxes is, indeed, somewhat amazing.

The first “Choose Your Own Adventure”-style :60 spot aired during the Rose Bowl on New Year’s Day:

More drunk fun after the jump.

Here’s a sweet “How We Met” story as scored by Mozart in New Orleans:

Finally, a spot titled, simply, “Mardi Gras Loud Noise”:

Creative will air during Sunday’s Golden Globes as well as the Super Bowl. The campaign will run throughout tax season.

CLIENT Intuit TurboTax
PROJECT NAME It’s amazing what you’re capable of.

TV Spots: “Mardi Gras” (:60/:30), “Mardi Gras Statues” (:30), “Mardi Gras Loud Noise” (:15)

CLIENT CONTACT Sharon From / Danielle Chalin
LAUNCH DATE 1/1/15
DURATION OF CAMPAIGN 1/1/15-4/15/15

 

W+K PORTLAND
Creative Directors Dan Kroeger / Max Stinson
Copywriter Darcie Burrell /Brooke Barker
Art Director Chris Taylor
Producer/ Assistant Producer Endy Hedman / Julie Gursha
Account Team Courtney Nelson / Vanessa Miller / Alexina Shaber
Executive Creative Directors Joe Staples / Mark Fitzloff
Head of Production Ben Grylewicz
Strategic Planning Amber Higgins / Nathan Goldberg
Project Management Liza Robbins

 

PRODUCTION
Production Company Biscuit
Director Noam Murro
Executive Producer Colleen O’Donnell
Line Producer Jay Veal
Director of Photography Simon Duggan

 

EDITORIAL
Editorial Company Rock/Paper/Scissors
Editor Stewart Reeves
Post Producer Leah Carnahan
Post Executive Producer Dave Sellars

 

VFX
VFX Company The Mill
2D Lead John Shirley
3D Lead Robert Sethi
VFX Producer Chris Harlowe
VFX Coordinator Karina Ford
Flame Brad Scott / Trent Shumway
Nuke Becky Porter / Anthony Petitti / Mike Simons
CG Steven Olson / Mike DiNocco / Carl Harders / Nathaniel Morgan / Danny Yoon / Matt Neopolitan / Margaux Huneau / Anthony Northman / Alberto Lara
DMP Jiyoung Lee

 

MUSIC
Sound Company Barking Owl
Songs “Statue” (Original Music)

“Noise” (Original Music)

“Shrimp” (Original Music)

“Wedding” (“Le Tourbillon” by Jeanne Moreau)

“Mardi Gras” (“Mack the Knife”)

Producer Kelly Bayett

 

SOUND DESIGN
Sound Company Barking Owl
Sound Designer Michael Anastasi
Producer Kelly Bayett
MIX
Mix Company Lime Studios
Mixer Loren Silber/Zach Fisher
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