W+K again? Yes, and now it concerns W+K Portland’s “It’s Amazing What You’re Capable Of” campaign for TurboTax with the launch ad, “The Year of You.”
The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from the title, the :90 “The Year of You” reminisces about all the things that “you” have accomplished in 2013, paying homage especially to new parents, newlyweds and new home owners. This leads in to the suggestion that since you’ve done all these things, you’re the best person to do your taxes. The types of accomplishments applauded in the ad correlate with the simple questions that TurboTax uses, such as “Did you get married?” and the ad does a good job making TurboTax’s system look very easy. The voiceover during the ad (which sounds a lot like John C. Reilly) is lighthearted and endearing, making the whole thing unexpectedly likeable for an advertisement for a tax service, which should help assuage some of the inevitable tax season anxiety it triggers.
“The Year of You” launched yesterday and will run until April 15th. During that time, W+K will gradually roll out other initiatives in the “It’s Amazing What You’re Capable Of” campaign. Stick around for credits after the jump.Credits:
W+K PORTLAND
Creative Directors: Dan Kroeger/Mike Giepert
Copywriters: Dan Kroeger/Brooke Barker
Senior Art Director: Johan Arlig
Senior Producer: Erika Madison
Account Team: Courtney Nelson/Vanessa Miller/Anna Boteva
Executive Creative Directors: Joe Staples/Susan Hoffman
Head of Production: Ben Grylewicz
Strategic Planning: Amber Higgins/Cat Wilson
Project Management: Liza Robbins
PRODUCTION
Production Company: Park Pictures
Director/DP: Lance Acord
Executive Producer: Mary Ann Marino
Line Producer: Michaela Johnson
Production Designer: Jason Hamilton
EDITORIAL
Editorial Company: Spot Welders
Editor (90/60/30s): Haines Hall
Editor (15s): Oli Hecks
Post Producer: Carolina Wallace
VFX
VFX Company: A52
Executive Producer: Megan Meloth
VFX Producer: Kim Christensen
Lead Flame Artist: Brendan Crockett
Roto: Tiffany Germann
Titles/Graphics: Brand New School
MUSIC + SOUND DESIGN
Composer: Shawn James Seymour
Sound Designers: Haines Hall/Oli Hecks
MIX
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Suzanne Hollingshead: