W+K Brings Back Crews in ‘Nightmare Face’ for Old Spice

By Erik Oster 

W+K Portland has brought back the popular Terry Crews for a new spot in its “Get Shaved in the Face” campaign for Old Spice electric shavers.

Unsurprisingly, things get really weird quickly, with Crews horrified to find that the long-bearded guy he just shaved is himself. Of course, there’s also a lot of screaming and explosions, because this is an Old Spice ad starting Terry Crews. When Crews wakes up from his nightmare, things actually go in an even weirder direction.


For fans of Old Spice’s distinct Crews weirdness, the spot will be a welcome return. It marks the first spot featuring Crews since the World Cup effort last June. Since the spot follows the established screaming+explosions+weirdness formula those who haven’t been a fan of “Get Shaved in the Face” in the past aren’t going to be won over by this one.