Nationwide Teases McKinney Super Bowl Ad with Mindy Kaling

By Patrick Coffee 

This morning Nationwide revealed news that was completely under wraps yesterday afternoon: its first Super Bowl ad in eight years will be a McKinney campaign starring Mindy Kaling.

Here’s a teaser for the ad, which will continue the “Join the Nation” campaign that began with Nationwide’s 2013 Mad Men sponsorship and ads featuring CMO Matt Jauchius.

The ad, which centers on the same personality Kaling has developed through her various comedy projects, will be 45 seconds long; AdAge reports that Doug Liman of the “Bourne” series gets directorial credit.


The teaser debuted on Good Morning America along with the #InvisibleMindy tag, which Kaling will presumably push on her social media channels as game day approaches.