You may recall that, way back in the halcyon days of July 2014, we reported that Russia’s S7 airlines had decided to go abroad for its advertising needs by signing W+K for project-basis work.
No one at the agency would confirm the win at the time (which may have had something to do with the fact that even the world’s largest PR firms no longer want to be mentioned in the same sentence as Vladimir Putin).
W+K Amsterdam definitely won the business, though — and its “Imagine” campaign for the client debuted last month.
The agency’s most recent work, a short film titled “The Imagination Machine,” makes use of Mark Zuckerberg’s favorite tech trend to allow locals to go on their dream vacations without leaving the comfort of the virtual reality booth.
It’s certainly an interesting project, though we don’t know if we can agree with Professor/CCO Cottam’s assertion that one can visit one’s “dream place” with the right amount of concentration.
The backing of a major international airline always helps.
Credits:
Wieden+Kennedy Amsterdam
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Daniel Schaefer & Szymon Rose
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Content: Joe Togneri
Head of Interactive Production: Kelsie Van Deman
Broadcast Producer: Judd Caraway
Planner: Nick Docherty
Group Account Director: Kirk Johnsen
Account Director: Nick Campion
Account Executive: Yulia Prokhorova
Head of Studio: Jackie Barbour
Creative Technologist: Kees Plattel
Studio Artist: Noa Redero
Project Manager: Stacey Prudden
Business Affairs: Kacey Kelley
INTERACTIVE PRODUCTION
EXPERIENCE DESIGN & PRODUCTION TELLART
Executive Creative Director: Matt Cottam
Creative Director: Paul Skinner
Art Director: Ivor Williams
Producer: Charlie Ledbetter
Design Lead: Christian Ervin
Senior Designer: Zaza Zuilhof
Senior Technologist: Pierluigi Dalla Rosa, Kuan-Ju Wu
FILM PRODUCTION
PRODUCTION COMPANY WIEDEN+KENNEDY AMSTERDAM / OPERATOR AMSTERDAM
Producer: Pavel Ananich (Operator)
Agency Producer: Judd Caraway (W+K)
Director: John Filipe (W+K)
Editing: John Filipe, Robin Pijpers (W+K)
FILM & INSTALLATION SOUND DESIGN
PRODUCTION COMPANY WAVE STUDIOS
Sound Editing: Alex Nicholls-Lee, Juan Pablo Thummler
Sound Design and Mix: Alex Nicholls-Lee, Randall Macdonald