Louisville, Kentucky-based health insurance company Humana has launched a creative review with an eye on digital expansion, Adweek reports.
Rapp has handled Humana’s creative business since 2010, when the company decided to consolidate its creative and media accounts with Omnicom Group. It is unclear if the incumbent is participating in the review. According to Adweek, the review began last month and the field has now been narrowed to a small group of contending agencies. The review, which is being managed by Santa Monica-based Select Resources International, is expected to conclude late next month or in early June. Humana spent approxiamtely $80 million on measured media in 2014, according to Kantar Media. The insurance company expects to increase spending on digital media following the review.