Wingstop Chooses 72andSunny as Agency of Record

By Kyle O'Brien 

Wingstop Restaurants has appointed 72andSunny as its new creative agency of record, taking over from Leo Burnett.

With nearly 2,000 chicken wing-focused casual dining restaurants globally, Wingstop plans to continue scaling awareness through its new partnership and build on the momentum of 20th consecutive year of same-store sales growth.

“This partnership marks the next chapter of Wingstop’s growth story and I believe 72andSunny is the agency that will help us execute our strategy of achieving $2 million AUVs (average unit volume),” said Michael Skipworth, Wingstop’s president and CEO in a statement. “While 2022 marked our 19th consecutive year of same-store sales growth, we continue to have a meaningful opportunity to scale brand awareness.”


Wingstop’s partnership with 72andSunny begins immediately with plans to execute a strategic approach to marketing and attract new guests with attention-grabbing, mouth-watering new advertising spots and creative to follow.

“We are thrilled to partner with Wingstop and amplify consumers’ love for this brand in culture while using our creativity to unlock possibilities that drive growth,” said Marianne Malina, 72andSunny’s president of North America. “We were especially drawn to the world class leaders that drive this dynamic business. Their vision is ambitious and inspiring and together we will be unstoppable.”

Wingstop chose Leo Burnett as its lead creative agency in 2018. It put its creative account in review in December 2022.

Wingstop will announce fiscal first quarter 2023 financial results on May 3, 2023. Click here for more information.