Friday Stir

By Kyle O'Brien 

-If you’ve ever shopped at Nordstrom Rack, you know the discounts and the selection, but you might not have noticed the branding. That changes with a new campaign and rebrand from Jones Knowles Ritchie. The brand has a new logo, inspired by the Rack logo used in 1970s and ’80s and modernized for today. The look is bold and celebrates the confidence and savviness of the customer, according to the brand.

-Former Lowe’s and Taco Bell head marketer Marisa Thalberg has been hired as chief marketing and communications officer at SeaWorld.

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-The latest Revolving Door Roundup tracks this week’s agency acquisitions, client wins, and product launches.

-Adweek looked at how MilkPEP and Gale rebranded “Got Milk?” for a new generation.

-In its latest project, Dove arms itself with medical-grade syringes to graphically illustrate how many cosmetic procedures Canadian teens have had in the past year.

-Cadbury’s “Garage” was named by Kantar as the most effective digital and social media campaign of 2022, and Adweek explores how that happened.

-Lenovo’s latest campaign celebrates digital artistry and creativity while introducing the world to its Yoga Pro 9i laptop.

-Muse by Clio had Daniel Wårdh, director at Stept Studios, choose great album covers, and he picked efforts by Dinosaur Jr., Chet Baker and Three 6 Mafia.

-The Martin Agency was recently named advertising agency of record for UScellular. The first work, “US Mode,” shows a different way to interact with smartphones. In the spot, people are utilizing “US Mode” to be more present in their day-to-day moments by using their smartphones for meaningful connection via disconnection.

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